The Renovation Defense

Don't sign a contractor before reading this.

A 90-day private engagement for homeowners about to spend $40K+. I review your plans, audit your contractor bids, redline your contract before you sign, and stay in your DMs through the build — so your renovation doesn't lose 20% to a bad contractor, a vague scope, or a contract you didn't know how to read.

15+ Years inside the home improvement industry
90 Days of direct access during your renovation
4 Homeowners taken on per month — that's it
The stakes

What a bad contractor actually costs you.

30%

Average cost overrun on residential renovations between original quote and final bill.

$24K

Average added to projects without a written change-order policy in the contract.

47%

Homeowners who say, after the fact, they regret who they hired or how they hired them.

These aren't doomsday numbers — they're industry baseline. Any of them can apply to a renovation that "looked fine on paper."

If you're reading this

You're probably in one of three situations.

i.

You have 2–3 quotes that don't match.

The spread is $15K wide. You can't tell which one is fair, which one's missing items, and which one is the lowball that becomes the most expensive. You're guessing.

ii.

You're about to sign a contract.

Something feels off. The payment schedule's aggressive. The change-order language is vague. You don't have anyone to ask who isn't getting paid by the contractor.

iii.

You just started — and it's drifting.

Demo's done. Surprises are showing up. Change orders are stacking. You don't know which ones are legitimate and which ones you're being squeezed on.

What it is

An insider in your corner.

The Renovation Defense is a 90-day engagement. I review your plans, audit every contractor bid line-by-line, redline your contract before you sign, and stay in your DMs through the first month of build.

I'm not your contractor. I'm not getting paid by your contractor. I'm on your side, and I've watched both sides for fifteen years.

Most homeowners enter a renovation outgunned. The contractor knows the trades, the pricing, the games, and the contract language. You know what you want the kitchen to look like. That asymmetry is where the 30% overruns come from.

The Defense closes the gap. You get the same advisor a smart homeowner would have on speed dial — except you don't need to know one.

What you get

Six deliverables. Ninety days. One advisor.

01 — Onboarding

The Strategy Call

75 minutes. We go through your plans, photos, current quotes, and timeline. By the end I know your project as well as anyone you've hired.

02 — Plan

The Defense Plan

A written PDF: realistic budget broken out by line item, scope clarity, timeline reality-check, and the red flags I'd be watching in your specific situation.

03 — Audit

Contractor Bid Audit

I review up to three contractor bids side-by-side. What's missing. What's marked up. What's vague enough to become a change order. With a script for what to push back on.

04 — Redline

The Contract Review

Before you sign anything, I mark up the contract. Payment schedule, change-order process, materials clauses, warranty, lien protection. You sign with eyes open.

05 — Access

90 Days of Voxer

Monday through Friday, you text me. A photo of finish work that looks off. A surprise change order. A "this seems normal but I want to check." Same-day reply.

06 — Check-ins

Two Build Calls

Scheduled check-ins at week four and week eight. Where the project actually is, what's drifting, what to address now before it costs ten times more to fix later.

Included

Full templates pack — the contracts, change-order forms, payment schedules, materials checklists, and punch-list sheets I built over fifteen years. Yours forever.

Fit check

This isn't for everyone. Here's the line.

Built for you when

  • You have a $40K+ renovation 30–90 days out — or you just signed and the build is starting.
  • You have at least one contractor quote in hand (or you're about to have one).
  • You want a second opinion that isn't getting paid by the contractor.
  • You'll actually use the scripts, templates, and Voxer access — not just buy them.
  • You'd rather spend 3% to protect 100% than save 3% and gamble it.

Skip this when

  • Your project is under $5K. Use the free guide or the $97 Playbook.
  • You're mid-build with major problems already — that's a different conversation. DM me directly.
  • You want help with design, tile selection, or aesthetic decisions. I do scope, money, and contractors only.
  • You already have a contractor in your family who handles this for you.
  • You want to be told what you want to hear. I won't.
The math
2.8%

That's what The Renovation Defense costs you against an $80,000 renovation. Less than half what you'd pay a real estate agent on the same house.

One avoided change order pays for it. One renegotiated bid pays for it three times. One contractor you didn't hire because the audit caught the red flags pays for it forever.

6% A real estate agent on your home sale
2.8% The Renovation Defense on your renovation
30% Average overrun without one
Investment

One price. No upsells. Spots capped at four per month.

The Renovation Defense

90 days. Six deliverables. Direct access.

Onboarding call · Defense Plan · Bid Audit · Contract Redline · 90 days Voxer · Build check-ins · Templates pack.

Two-pay
$1,397 today · $1,397 in 30 days
$2,794

7-day money-back guarantee. If the Defense Plan doesn't change how you'd approach your renovation, full refund — no questions, no friction.

Golden Hammer founder
Who I am

Fifteen years on the inside.

I started in trades, worked across plumbing, electrical, HVAC, carpentry, and general contracting. I've quoted jobs, run jobs, subbed on jobs, and watched the way the residential side of this industry actually works.

Most contractors are good people doing real work. But there's a category of homeowner — the ones spending the most, knowing the least — who get systematically overcharged. Not because contractors are villains. Because the gap between what a contractor knows and what a homeowner knows is large enough to drive a $25K change order through.

The Golden Hammer exists to close that gap. The Renovation Defense is the highest-stakes version of that work — the one that protects your six-figure project before it goes sideways.

15+
Years inside the trades and contracting
5
Trades worked: plumbing, electrical, HVAC, carpentry, GC
100%
Of fees paid by you, never by the contractor
4
Spots per month — never overbooked
FAQ

What people ask before booking.

How is this different from hiring a project manager?

+

A project manager either works for the contractor (so they're not on your side) or works hourly at $75–$150/hr (which adds up to $5K–$15K over a renovation). The Defense is fixed-price, paid only by you, and structured around the moments that actually matter — bid review, contract redline, and the first month of build, where 80% of the financial damage gets done.

What if I haven't picked a contractor yet?

+

Even better. The bid audit is most valuable before you sign. We can review the quotes you have, identify which ones are missing scope, and rebuild the bid request so all your contractors are pricing the same job. That alone has saved clients $10K–$25K.

Do you do design or architectural advice?

+

No. I do scope, money, and contractors. I'll tell you if your kitchen layout is going to add $8K in plumbing rerouting. I won't tell you what tile to pick. There are great designers for that — I'll happily refer you.

Will my contractor know you're involved?

+

Up to you. Most clients tell their contractor after the contract redline goes back. Surprisingly, good contractors love this — it means clear scope, fewer disputes, on-time payments. Bad contractors hate it, which is its own diagnostic.

What if my renovation runs longer than 90 days?

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Most renovations of this size are functionally done within 90 days of signing. If yours runs long, you can extend access at $497/month. Most clients don't need to — the heavy lifting is in the first 30–45 days.

What's the refund policy?

+

Seven-day money-back guarantee from the day I deliver your Defense Plan. If reading it doesn't change how you'd approach your renovation — refund, no friction. After day seven, the work is done and the templates are yours.

How fast can we start?

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Onboarding call within 5 days of payment. Defense Plan delivered within 10 days of the onboarding call. If you're under contract pressure (signing this week), book the free Defense Call first and tell me — I'll let you know whether the timeline still works.

Next step

Book a free 15-min Defense Call.

No pitch. I'll hear your situation, ask a few questions, and tell you what I'd be watching for in your specific project.

Book the Defense Call